CORPORATE OFFICE  |  Remote/Traveling

Job Description Title : Leasing & Marketing Specialist
Department(s) : Marketing
Reports to : Senior Vice President of Marketing

Job Summary

The Leasing & Marketing Specialist is a part of the Leasing and Marketing Department and assists the Senior Vice President of Market (SVP-M) in directing the overall leasing and marketing management of an asset throughout the portfolio in accordance with Pierce Education Properties (PEP)Company policies and procedures.This position is responsible for all activities related to leasing, marketing and customer service, including generating and handling traffic, leasing apartments, preparing lease documents and implementing marketing plans in accordance with PEP policies and procedures. Marketing Specialists are focused on leasing and marketing: handling telephone and on-site traffic, showing apartments, closing the lease, completing outreach marketing, relationship building with university and community contacts and ensuring resident satisfaction. This position is also responsible for complying with all state, federal and/or local laws related to Fair Housing. Candidates must be willing to travel extensively for potentially weeks at a time to various communities throughout the country.


  • Market and lease apartments in accordance with PEP policies and procedures

  • Maintain an excellent customer service relationship

  • Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and work to achieve and exceed budgeted occupancy percentages

  • Respond to internet leads, answer prospect calls and conduct property tours following the guidelines outlined in the mystery shop forms as well as training materials

  • Assist prospective residents with completion of online application

  • Lease apartments and sell the products and services of the property to prospects

  • Maintain thorough product knowledge of the property and competition

  • Accurately prepare and have a thorough knowledge of all lease-related paperwork

  • Assist and complete market surveys as needed

  • Conduct outreach and campus marketing

  • Monitor and advise rate and leasing specials based on tour velocity and conversion.

  • Assist with planning and hosting of resident and leasing events

  • Audit all lease and renewal files for commission submission to the Executive Director(ED)

  • Participate in the planning and implementation of marketing plan

  • Assist in conducting new hire orientation for on-site leasing and marketing staff

  • Assist in conducting ongoing training for leasing consultants and property staff

  • Assist in scheduling and managing leasing LPs and CAs while working at the assigned property

  • Assist in addressing employee-related issues

  • Assist in conducting performance appraisals for LPs and CAs

  • Assist the ED in supervising leasing and marketing staff

  • Perform various administrative tasks as needed

  • Assist in preparation of weekly and monthly reporting requirements

  • Responsible for helping property meet budgeted revenues, expenses, and Net Operating Income

  • Serve as primary LMD of the property in the absence of the LMD. Fill in for other open positions as necessary.

  • Other duties as assigned.


  • College Degree preferred

  • Minimum 4 years’ experience in Student Housing.

  • Excellent planning and leadership abilities to manage a team.

  • Must be proficient in social networking: Twitter, Instagram, Facebook, YouTube, LinkedIn and other emerging platforms.

  • Leasing and Marketing experience is a plus

  • Must be willing to work weekends; as schedule is usually 10 days on/ 4 days off.

  • Ability to travel up to 85%

  • Airport travel required

  • Must have a valid driver’s license and be able to rent a car

  • Ability to read and write English fluently

  • Computer literacy required (Excel, Word, Outlook) and Entrata experience preferred.

Come join our team!

We offer a comprehensive and generous benefits package that includes: Competitive base salary, Medical, Dental, Vision, GT Life Insurance, PTO, 401(k) and much more.

All applicants must provide documentation proving that they are eligible to work in the United States and provide reference and background checks.

Job Type: Full-time


  • Student Housing: 2 years (Preferred)

  • Leasing: 4 years (Required)

  • Marketing: 4 years (Required)

  • Customer Service: 4 years (Required)

Pierce Education Properties, L.P.
8880 Rio San Diego Drive, Suite 750, San Diego, CA 92108
Ph: 619.297.0400

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Pierce Education Properties is one of America’s fastest growing private companies.